SPRING SUMMER 2010
Well who’d have thought it? 10 years on from unleashing our much copied and now iconic “Gun in Jeans” T-shirt on the world, RedDot is still here and making a point of growing old disgracefully.
Whilst many London fashion labels are dreamed up in the rarefied environs of Central St Martin’s College with ideas garnished from guest lecturers and old editions of Vogue, RedDot was thankfully born out of a Soho pub inspired by guest lagers and recent copies of Viz – a welcome antidote to the pretence that fashion is a serious business.
Our Spring/Summer 2010 10th Anniversary collection is now available to buy online so for the already converted, keep up the good work. And for those of you yet to get involved – welcome, better late than never.
- All prices are in GBP -
